Our gemstone and diamond expert is David Penner, who grew up in the diamond and jewelry business from a very early age. In fact, here is a photo of him working at the jeweler's bench when he was 8 years old!

David sources the store's gemstones and diamonds from many locations around the world. He routinely hunts for specific requests for clients in Emeralds, Tanzanites, Sapphires and of course diamonds. David is excellent in finding the best value for your specific design and budgetary requirements. He gives fantastic educational demonstrations to our clients embarking on purchasing a feature diamond for their custom jewelry....be it a stunning engagement ring, special anniversary milestone, or just because it is the 4th Thursday in April and you feel like surprising your special someone. Other jewelers, if you are lucky, can recite what the 4 C's stand for, but only David can share our proprietary secret knowledge with you, based on two generations and 47 years of experience, and show you how to combine the four C's to get the BEST LOOKING DIAMOND in your price range for the BEST POSSIBLE VALUE.

David has the advantage that he is not only one of the nicest guys you will meet in a jewelry store, but he is excellent in educating you, sharing our proprietary secret knowledge for gemstone selection in a way you can easily understand, and relentless in his efforts to chase down that elusive diamond or coloured gemstone that is absolutely perfect for you. You don't have to know anything about diamonds or gemstones when you start out, but by the time you have decided on your perfect jewel, you will know more than most clerks selling diamonds and gemstones in retail jewelry stores. Oh...and, from our experience with clients, you'll pay less too.

Our design and creative expert is Jennifer Gargon. She possesses a diverse background in the visual fine arts, as well as the rhythmical arts of music and dance. She has studied with various local artists for painting and drawing, as well as studying 3D sculpture, painting, drawing, art history and the creative process itself at Emily Carr Institute of Art and Design in Vancouver.

Jennifer entered the jewelry business in 1999 when she started designing jewelry items for a Vancouver area retail store, as well as for private clients. Her jewelry was a hit! Her attention to detail was a hit! Client feedback indicated that her attention to detail, both in carefully incorporating all of her clients' desires, as well as in the superior quality of the final jewelry items, were not easily found elsewhere. Other feedback indicated that the clients very much appreciated her "conceptual design"...her ability to take a either pile of old, often odd and mismatched gemstones, or a beautiful brand new gemstone assortment, and turn it into a beautiful custom jewelry piece which evolved around a conceptual vision that was central to the client's life and beliefs.

Jennifer has the advantage that she is trained in the visual fine arts, which brings a completely different perspective and level of complexity to her jewelry creations. Most "jewelry designers" develop their design skills in the jewelry business. As such, the designs they create often reflect the mundane "tried-and-true" approaches in your final product. Jennifer's fresh outlook on creativity and design breathes life into your project and creates dynamic vibrant jewelry, personally tailored to each client's specific desires and to their practical needs.