Off the Rack? Or just for You?

From time to time we’ve all window shopped in a big mall and been stopped by the  sparkle of a gemstone in a jeweller’s window. That’s the thing about jewellery. It  attracts attention.

But with a closer look at the displays in these brand-name stores, we often find that beyond the sparkle of an individual piece, there’s a sameness to everything. It’s designed for “everyone”. There’s not much on display that is really you.

Branded stock items are designed to appeal to an infinite number of worldwide consumer tastes. Wear one of these pieces and while it may sparkle, it makes you one of the crowd.

Custom designed jewellery items are one of a kind. In an exchange of ideas between client and designer, they have been uniquely crafted to be precisely right for the individual who will wear them. It’s the precious metal, the gems, and how they come magically together that separates you
from the pieces that are being worn by many others. Getting your jewellery designed, the way you want it. One of the most exciting and rewarding
things you’ll ever do.

Jennifer Gargon

 


Written on Wednesday, 16 June 2010 00:00 by

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